Modern Classroom

Services & Results

Six operator-run services that take an education company from early traction to national scale. Every one is measured the way your board measures it: pipeline, ARR, ASP, cycle time, NRR.

30 → 550universities in two yearsHandshake
10% → 90%US market share in two yearsClever
300 → 1.5Mstudents using the curriculumWayfinder
500Kteachers servedOutschool
01

How an engagement works

02

What we do

Most clients start with one or two of these. The engine and the operations layer are where the compounding happens.

  1. 01

    GTM Strategy & Positioning

    A buyer-centric narrative, tested in live conversations and backed by the proof your prospects care about. Who you serve, what each stakeholder gets, and why you are the inevitable choice.

    Higher win rates and shorter cycles from a clear “why now, why us.”

    For:
    Teams whose pitch changes every meeting, or who sell well to one persona and stall with the rest.
    How:
    Positioning brief, messaging matrix, competitive traps, proof library, talk tracks.
    When:
    2 to 4 months
  2. 02

    Self-Perpetuating Sales Engine

    A full-funnel K12 or higher ed system from lead generation to signed contract, built to move from founder-led selling to a team that can carry multi-state and multi-system deals.

    Predictable pipeline that does not depend on the founder.

    For:
    Companies past $500k ARR that need the next $5M to come from a repeatable motion.
    How:
    Territory models, account lists, sequencing, demo flows, objection handling, enablement, hiring profiles.
    When:
    6 to 12 months to stand up
  3. 03

    Competitive Pricing & Packaging

    Monetization that matches the value you deliver and the way institutions actually buy. Price points tested in market, tiers that scale, and a negotiation strategy that avoids endless pilots.

    Higher ACV, clean renewals, standard terms.

    For:
    Teams discounting to close, running unpaid pilots, or renegotiating every renewal.
    How:
    Market-tested price points, bundles and tiers, pilot-avoidance strategy, negotiation playbook.
    When:
    3 to 6 months
  4. 04

    High-Yield Channel Partnerships

    Platform integrations, resellers, and alliances that put you inside the stack your buyers already trust, with the partner story and terms to make it worth their while.

    Net new pipeline from routes already in the buyer’s stack.

    For:
    Products that integrate with an LMS, SIS, or rostering platform and have not yet made that a sales channel.
    How:
    Target list, partner value story, BD outreach kit, term sheets, co-marketing plans.
    When:
    3 to 4 months to signed partners
  5. 05

    Smarter Procurement Pathways

    De-risked purchase paths for large districts and universities: how to engage before the RFP, how to answer it, and how to clear security, privacy, and legal without losing a semester.

    More large contracts closed, fewer stalled in legal.

    For:
    Teams with big deals stuck in procurement, or who have never won a formal RFP.
    How:
    Pre-RFP engagement plan, RFP response kit, sole-source and justification templates, privacy and security responses, contracting playbook.
    When:
    3 to 4 weeks to baseline; ongoing per deal
  6. 06

    RevOps & Customer Outcomes

    One integrated system for outreach, engagement, renewals, and expansion, so Sales, Success, and Product hand off cleanly and the forecast is one your board can trust.

    Forecast accuracy and higher NRR.

    For:
    Companies whose CRM does not match reality, or whose renewals surprise them.
    How:
    GTM engineering plan, CRM architecture, stage definitions, MEDDICC or similar, QBR templates, onboarding and value-proof checklists.
    When:
    3 to 6 months
03

Results

Four engagements, four starting points, one pattern: a clearer story, a de-risked purchase path, and a pipeline that no longer depends on the founder being in the room.

ClientWhere we startedWhat we builtOutcome
HandshakeA foothold of 30 universitiesOne of the fastest higher ed growth campaigns on record550+ universities; last valued at over $3.5B
Clever10% K12 market shareSales and marketing teams from the ground up90% share in under 2 years; acquired by Kahoot for $500M
WayfinderUnder $50k in salesA national K12 sales motion for SEL$15M ARR; over a million students; last valued at just under $100M
OutschoolMonth one of pandemic lockdownsAn enterprise sales operation for a changed K12 marketLast valued at over $3B
04

Is this a fit

We are the right partner when

  • You sell to K12 districts, colleges and universities, or workforce learning programs.
  • You are seed to Series B, roughly $0 to $1M ARR, with a product real users already rely on.
  • Sales still runs through the founder and you need it to run through a team.
  • The next deals are multi-district or campus-wide, and getting them wrong costs an academic year.

We are probably not when

  • You are pre-product, or still searching for the first paying customers.
  • You want a strategy deck rather than a working system with someone accountable for it.
  • Your buyers are consumers or small businesses rather than institutions.